Ecommerce & Retail Automation — Hayley Barrett

Ecommerce & Retail Automation

It's easy to automate your Shopify store.

Your store should be selling while you sleep.

Right now, 7 in 10 people who visit your store leave without buying. Most were interested. They just hit a question you weren't there to answer, a checkout that felt like too much effort, or a brand that didn't make them trust you fast enough. That is not a traffic problem. It is a conversion problem. And every day it goes unfixed is revenue walking out the door.

What your store is losing right now
70%
of all carts are abandoned before checkoutBaymard Institute, 2025
85%
of mobile shoppers abandon, and most of your traffic is mobileSellersCommerce, 2025
270%
more likely to buy from a page with 5+ reviews vs noneSpiegel Research Center
cheaper to sell to an existing customer than a new oneCRO Benchmark, 2025

The numbers your store is ignoring

Benefits of automating your Shopify store.

You're spending time and energy driving traffic to your store, working long hours trying to grow it. But if the brand doesn't build trust immediately, the site doesn't answer their hesitations, and nothing follows up when they leave, you're handing revenue back every single day. It doesn't have to be this way. It is just what happens when a great store runs without the right systems behind it.

$0
Revenue from abandoned carts, without recovery
Every abandoned cart is permanently lost without an automated sequence. A 3-part email flow recovers 10 to 35% of them on autopilot.
Baymard Institute / Foursixty 2025–2026
270%
More sales from products with 5+ reviews vs none
Most small stores have no review generation system. This is the highest-ROI lever sitting completely untouched, and it's free to run.
Spiegel Research Center / Build Grow Scale 2026
Cheaper to retain a customer than find a new one
Retention is where ecommerce becomes profitable. Most stores have zero retention system: no win-back, no repeat purchase sequence, nothing.
CRO Benchmark, 2025

What you actually get

Every automation your Shopify store needs.

These are the specific systems built into your store, each one solving a real problem, each one running without you.

Abandoned Cart Recovery
3-part automated sequence that brings shoppers back after they leave without buying.
10–35% of abandoned carts recovered
AI Customer Support
Answers shipping, returns, product, and order questions in your brand voice, around the clock.
80% of support queries handled automatically
Post-Purchase Email Flow
Review request, cross-sell recommendation, and loyalty prompt fires automatically after every order.
3× more reviews. More repeat purchases.
Win-Back Sequences
Customers who haven't bought in 60 days get a personalised re-engagement sequence, automatically flagged and triggered.
Lapsed customers reactivated at zero acquisition cost
On-Site Opt-In Captures
Exit-intent popups, mystery discount unlocks, and email capture sequences turn about-to-leave visitors into subscribers, and subscribers into buyers.
Converts traffic that would otherwise disappear forever
Review Generation
Timed review request fires 3 days after delivery, when they're happiest. No chasing, no manual follow-up.
270% conversion lift once you hit 5+ reviews
Upsell and Cross-Sell Flows
Smart product recommendations triggered at the right moment, post-purchase, in cart, and via email, to increase average order value.
25% increase in average order value
Live Revenue Dashboard
Real-time view of revenue by product, page, and campaign. Know exactly what's working, without touching a spreadsheet.
Decisions based on data, not gut feel
Lead Nurture Sequences
Visitors who opt in but don't buy get a timed email sequence that builds trust, showcases product, and brings them back to buy.
Subscribers converted to customers on autopilot

How it runs in the background

Your store working while you're getting on with your life.

These are real automations running on your Shopify store, every day, without you touching them.

Trigger
Cart abandoned
Items added, payment not completed, any device
What happens
3-part recovery sequence fires automatically
1hr reminder, 24hr nudge, 72hr final offer, each with different copy and urgency
Outcome
10–35% of carts recovered
Revenue you were leaving on the table, now captured
Trigger
Visitor about to leave the site
Exit-intent detected on any page
What happens
Mystery discount popup fires. Email captured.
Offer personalised to the page they're leaving, product, category, or homepage
Outcome
Visitor becomes a subscriber
Lead nurture sequence starts. Discount drives first purchase.
Trigger
Customer asks a question
"What's your return policy?" "How long is shipping?" "Does this come in XS?"
What happens
AI answers instantly, in your brand voice
24/7, trained on your store, not a generic script
Outcome
Question answered. Sale saved.
You never see the message. They never leave your store unsure.
Trigger
Order delivered
Shopify marks order as delivered
What happens
Review request and product recommendation sent at day 3
Timed perfectly, after they've used it, before the feeling fades
Outcome
More reviews. Next purchase suggested.
Your review count grows and your upsell happens automatically
Trigger
Customer hasn't bought in 60 days
Automatically flagged based on purchase history
What happens
Win-back sequence fires
Personalised to what they bought, not a generic "we miss you"
Outcome
Lapsed customers return
Zero new acquisition cost. Pure margin.

Everything flows together

Make your store great again.

I've bundled branding, your Shopify store and automation together so your store operates seamlessly with expert guidance and implementation.

No more late night scrambling trying to figure out the missing link.

01
Brand
Your brand makes someone trust you before they read a product description. Without it, you are one of hundreds of identical-looking stores competing on price.
Brand strategy and positioning
Visual identity: logo, colours, fonts, brand guide
Brand voice across every customer touchpoint
Stops you competing on price
02
Shopify Store
Built to convert visitors into buyers, with trust signals, reviews placed correctly, clear pricing, mobile-optimised checkout, SEO, and AI chat baked in from day one.
Conversion-optimised product pages
SEO foundations: organic traffic that compounds
AI chat, 24/7 answers in your voice
Your best salesperson. Never off the clock.
03
Automations
The systems that run your store when you cannot. Cart recovery, review generation, opt-in captures, win-backs, upsells, order support, all automated.
Abandoned cart recovery sequences
Exit-intent opt-ins and lead nurture flows
Post-purchase, win-back, and upsell flows
Revenue happening while you sleep

Fully transparent pricing

Watch your store grow.

It's really simple. If you're running a Shopify store, The Factory Floor is for you. If you're a service-based business, The Engine Room will set you up right.

For Ecommerce Businesses
The Factory Floor

A store engineered to convert, backed by branding that builds instant trust and automations that handle orders, follow-ups and restocks while you're off the clock.

See The Factory Floor pricing →
For Service Businesses
The Engine Room

Brand, website and automations built and actively managed as one system, so leads turn into bookings without you chasing them and your week stops revolving around admin you never wanted to do.

See The Engine Room pricing →

Frequently asked questions

You can rest easy knowing that all the hard work is taken care of.

I've cleared up some commonly asked questions about automating your Shopify store.

I already have a Shopify store. Do I need a new one?
We keep your existing Shopify account. What changes is chosen strategically, not added for the sake of it.
You don't need to throw anything out. We keep your existing Shopify account, your product history, and your customer data exactly as they are. What changes is deliberate: a theme designed around your brand and how your customers actually shop, and functionality and automations chosen specifically to fix the points where your current store is losing sales. Nothing gets added just because it's available. Every decision is made with your store's numbers in mind, so the end result feels considered, not bolted together.
I'm a bricks-and-mortar retailer wanting to move online. Is this for me?
Yes. An online store with automation expands your footprint well beyond your local area.
You've already got a proven product and real customers. Building a Shopify store extends your reach beyond whoever can physically walk through your door, and with the right automations in place, order questions, follow-ups, and restocking reminders get handled without you lifting a finger. It's the same business, just with a much bigger footprint and none of the extra admin that normally comes with growing it.
Is store automation hard to use if I'm not tech-savvy?
No. Everything is built, tested and handed over already running.
You never manage software, log into a dashboard you don't understand, or troubleshoot anything yourself. Everything is set up and explained in plain terms. Retailers moving from a physical shop are usually the least technical clients I work with, and they typically see the biggest time savings, because the gap between where they started and where the automation takes them is the widest.
Will AI chat and automated emails actually sound like my store?
Yes. Every system is trained on your store specifically, not a generic script.
The AI knows your products, your policies, and how you actually talk to customers. Most people messaging your store never realise they're speaking to an automation, because it doesn't read like one. That's the difference between a chatbot bolted onto a website and a system built around your actual voice.
What parts of my store does automation actually cover?
Marketing, customer service, financial visibility, and operations. Not just one piece of the puzzle.
Automation here isn't limited to one function bolted onto your store. On the marketing side, it covers cart recovery, win-back sequences, review generation, and lead nurture sequences that turn browsers into buyers. On customer service, AI chat and order support run around the clock so questions don't sit unanswered. Financially, a live revenue dashboard shows exactly what's happening across products and campaigns without you opening a spreadsheet. And operationally, the systems that trigger reviews, upsells, and follow-ups after every order run without you managing any of it by hand. It's one connected system working across all four areas, not four separate tools stitched together.
How long does it take to see results from store automation?
Cart recovery within weeks. Compounding revenue lift within 60 to 90 days.
Cart recovery and customer support changes show up within weeks of going live, because automations start working the day they're switched on. Revenue lift from brand and SEO typically compounds over 60 to 90 days. Most ecommerce clients are saving ten or more hours a week on support and admin by month two, with measurable cart recovery from week three.
Will I get more customers if I automate?
Indirectly, yes. Automation is built to convert the traffic you already have into repeat buyers and referrals.
Automation isn't a traffic tool. It won't put more people in front of your store on its own. What it does is make sure the visitors you're already getting don't slip away. Cart recovery brings back sales that would otherwise be lost. Review generation builds the social proof that makes new visitors trust you fast enough to buy. Win-back sequences turn one-time buyers into repeat customers, and repeat customers are often the ones who refer new ones. So the honest answer is that automation compounds the traffic you already have into more revenue, and over time, more customers, rather than manufacturing new traffic out of nothing.
How much does store automation cost for a small business?
One flat monthly rate, focused on the automations that actually move the needle for your store.
Every store pays a clear monthly rate for the full system: brand, Shopify store, automations, and active monthly management, all working together rather than sold as separate pieces. I don't build every automation possible, I build the ones that will actually move the needle for your specific store, based on where you're losing sales and where the opportunity is. If a third-party tool is genuinely needed to get you there, I'll choose the most cost-effective option available to achieve the result, and you'll know about it before it's added.
What is ecommerce automation, and do I actually need it?
Using systems to run repetitive tasks so you don't have to. Most stores need more of it than they think.
Ecommerce automation means cart recovery, customer questions, reviews, and win-backs get handled by a system instead of by you personally. If you're a small store spending hours a week on order queries and follow-up that doesn't require your judgement, that's the exact gap it closes. The test isn't whether your store is big enough, it's whether your time is currently going to work only you can do.

Ready?

70% of your visitors are leaving without buying. Let's fix that.

Start with Leverage. Move forward with clarity and certainty.