There's more to your brand than meets the eye.

Your brand already has a story. You just might not see all the pieces yet. They're scattered through the tiny details that matter to you, the things you're drawn to, the choices you make and why you started in the first place. We find the connections, uncover the meaning and weave it through every part of your brand.

Create your brand →
Every detail carries meaning.
Symbols, colour, type and imagery carry pieces of your story.
Give your brand depth.
Origin, philosophy, lore, archetype, symbolism and language give you a rich world to draw from.
Your true north.
Branding that gives you solid ground to work from and takes the guesswork out of how your business shows up.

Choose your path

A brand that leaves a mark on the world.

Logo
Make Your Mark
$1,250
Reveal your story through a distinctive logo.
Includes
  • Primary Logo
  • Secondary Logo
  • Submark Logo
  • Logo Mark
  • Logo colour palette
  • Full colour and black and white
  • Light and dark background versions
  • Print + web-ready files
  • Master Folder
  • Logo Playbook
Learn more → Get started Paid in full upfront.
Visual World
Unbound
$2,250
Give your brand character, cohesion and presence.
Everything in Make Your Mark, plus
  • Expanded colour palette
  • Brand fonts and pairings
  • Custom icons, patterns and brand graphics
  • Photography and image styling
  • Print-ready source files
  • Web-ready files
  • Font files and licensing details
  • Master Folder
  • Visual Playbook
Learn more → Start with $500 $500 deposit. Remaining balance paid in instalments.
Full Brand
Gravitas
$5,750
Ground your brand in meaning, clarity and conviction.
Everything in Unbound, plus
  • OriginThe experiences, obsessions and convictions behind the brand
  • PhilosophyThe values and principles that guide what you do and how you do it
  • LoreThe stories, references and recurring threads that give it depth
  • ArchetypeThe character and energy at its core
  • SymbolismThe meaning encoded throughout the visual world
  • LanguageThe vocabulary, phrases and way the brand speaks
  • Brand StorybookYour visual business compass for staying aligned, focused and moving forward
Learn more → Start with $500 $500 deposit. Remaining balance paid in instalments.

Not sure where to start? Ask Scout.

What to expect from working with Wayseer.

We don't start with a design brief or ask you to tell us your ideal client. We follow the ideas, instincts and connections that surface through conversation, revealing what your business is really grounded in. Then we distil it into a brand with meaning, character and purpose.

Tap a step to see the process.

Here's where we earn our keep

We’ll reveal your edge .
We hunt down the details you dismiss as ordinary and expose the meaning buried inside them.
Excavate the mother lode.
Dig past the obvious to uncover the richest material your brand has to work with.
A force to reckon with.
Give your brand the presence, conviction and gravity to hold its own.
Own your territory.
Carve out a position in the market and occupy it with authority.
Provoke recognition.
Make people recognise what matters to them the moment they encounter your brand.
Send a shock wave.
Create the kind of impression that carries beyond the first encounter.

This is our jam

We have a razor-sharp instinct for the good stuff.

You with AI

(It’s on you to pierce the ordinary.)

You have to know what you're trying to create.
You have to figure out what makes your business different.
You have to decide who your brand needs to appeal to.
You have to decide what colours, fonts and styles represent you.
You have to explain what you want through increasingly specific prompts.
You keep generating until something feels close enough.
You're the brand strategist, creative director and designer.

You with Wayseer

(We know what’s worth digging into.)

We probe until the real intent becomes clear.
We detect the patterns, strengths and significance you've stopped noticing.
We read the clues already embedded in your business and expose who you're really trying to reach.
We distil your story into colour, type, symbols and imagery.
We excavate the details you never knew belonged in the brief.
We conceive, test and hone every element until it earns its place.
You get to be the founder.
Ready to go deeper? →

Questions

Questions worth asking before we start.

Which branding option is right for me?

Make Your Mark is for businesses that need a strong logo and the essentials to use it properly. Absolute Impact takes that into a complete visual world. Gravitas goes deeper into the story, meaning and language that give the brand its weight.

Do I need to know what I want my brand to look like?

Nope. You bring your raw knowledge, ideas, instincts and all the seemingly random details. We know how to extract the gold and give it form.

Do I need to fill out a branding brief?

No. We’d rather have a conversation. You don’t need to translate what’s in your head into designer-speak before we can work with it.

What do I need to supply?

Whatever you already have. Existing logos, colours, imagery, ideas, references or half-formed thoughts are all useful, but you don’t need to prepare a neat little package for us.

What if I already have a logo?

Bring it with you. We’ll look at what’s worth keeping, what’s holding the brand back and whether it needs refining or reimagining.

Will I get all the files I need?

Yep. We’ll give you the practical versions and file formats you need to use your brand across print and digital.

Do you choose the colours and fonts too?

Make Your Mark includes your logo colours. Absolute Impact and Gravitas take that further with an expanded colour palette, typography and the wider visual world around your brand.

How do I keep everything consistent afterwards?

We give you the tools that belong with your package. At the Gravitas level, that includes your Brand Storybook, a visual business compass for keeping the brand aligned as it grows.

How long does branding normally take?

Turnaround depends on the branding option and the depth of the project. We’ll confirm your timeframe before we get down to business.

What is the payment process?

Make Your Mark is paid upfront. Absolute Impact and Gravitas start with a $500 deposit, with the remaining balance paid in instalments.