The Factory Floor — Hayley Barrett

The Factory Floor

Your store sells. Your cash moves. You get your life back.

The Factory Floor brings your brand, your store and the systems behind it together as one, built around how your business actually sells, and looked after every month after that.

✓ Cashflow clarity from day one ✓ Stock that earns its keep ✓ Orders that never get missed

How we get there

One connected process, from your first call to a store that runs without you.

Tap a stage to see what's involved
Branding
A brand people buy from, not just browse

In eCommerce, your brand is the reason someone adds to cart instead of scrolling on to the next tab. It's what makes you worth paying more for than the nearest mass-produced version. I build brands that create that pull, so your store stops competing on price and starts competing on everything the big guys can't copy.

  • Brand strategy values, positioning and the story behind your productsThe reason someone chooses you over every other option in your category.
  • Visual identity logo, colours, fonts, brand guideConsistent across your store, your packaging and every customer touchpoint.
  • Brand Content System your messaging, voice and product storyEvery listing, email and caption sounds unmistakably like you, not a template.
Your Store
Turns browsers into buyers while you sleep

Built on Shopify and designed from the brand up. Trust signals in the right places, real photography, a mobile checkout that doesn't lose people at the last step, and product pages that answer the question before it's asked instead of leaning on a generic template.

  • Conversion-optimised Shopify store trust signals, clear pricing, seamless mobile checkoutFewer abandoned carts, more completed orders.
  • Product listing setup every product uploaded, optimised and ready to sellYou launch. You don't spend weeks fighting a platform on your own.
  • AI chat assistant product and order questions handled 24/7Fewer "where's my order" emails, fewer chargebacks born out of frustration.
  • SEO foundations Google Business, Search Console, on-page optimisationSo people can actually find you before they can buy from you.
Automations
Revenue that doesn't require you to chase it

From the moment someone lands on your store to the moment they become a repeat buyer, every touchpoint that currently depends on you remembering to do it is a candidate. I find the one or two automations costing you the most, and build those first.

  • Abandoned cart recovery a sequence fires automaticallyRecovers revenue that would otherwise just walk out the door.
  • Post-purchase flow review requests and upsells, sent automaticallyEvery order becomes another review and another chance to sell again.
  • Win-back sequences lapsed customers reactivated automaticallyRevenue from people who already know and like you.
  • Operations and fulfilment automation order management, stock, customer serviceOne place, kept accurate, instead of a spreadsheet and a prayer.
Active Monthly Management
Your store gets better every month

I look at what's converting and what's not, every single month. If a product page isn't performing, we fix the copy. If shipping is quietly eating your margin, we work through the strategy properly instead of leaving it on default. Your store improves on purpose, continuously.

  • Live sales dashboard real-time revenue and performance, always visibleNo more waiting until tax time to find out how the year actually went.
  • Conversion reporting monthly review of sales, traffic and drop-off pointsData guides every change, not a hunch.
  • Store and automation refinement optimised based on what's actually workingYour store in month six looks nothing like launch day.
  • SEO and chat monitoring rankings tracked, chat assistant trained on new questionsOrganic traffic compounds, customer service improves on its own.
For eCommerce Businesses
The Factory Floor
Select # products in your store
501002505007501k
$999
Up to 50 products · per month, no lock-in
What's included
Brand strategy, identity, content system
Shopify store built to convert
Automations tailored to your store
Live Sales Dashboard
Active Monthly Management
AI chat assistant baked in
Start with Leverage — $47

Is this keeping you up at night?

The Factory Floor is designed to solve the very real pain most small stores face.

I never know if this was a good month until it's over.
By the time you find out, the money's already been spent or missed.
Between covering stock, shipping and the day-to-day costs, it's easy to be moving fast and still not know if you're actually ahead or behind. Most small stores are working off gut feel and the bank app, not real numbers.

This is exactly what a live sales dashboard fixes, one real number, updated as it happens, so you know where you stand without waiting to find out the hard way.

Australia Post keeps charging me extra and I don't know why.
It's the only shipping option most people even know exists.
Australia Post is the national postal service, so it's the obvious, and often the only, option anyone thinks to use. Couriers and other carriers rarely even get considered, not because Australia Post is the wrong choice, but because nobody knew there was a choice to make in the first place.

This is a decision we actually work through together, comparing what's really available for your parcels, and building a pricing approach that can absorb it properly.

I still don't know if I'm making money, or just very busy.
Most makers undercharge because it still feels like a hobby, not a business.
You started because you loved making it, and charging properly for your time can feel like it shouldn't be allowed. So the price gets set by what other sellers charge, not by what the work is actually worth, and it turns into a race where nobody's really profiting, just staying busy.

This is exactly why branding comes first. Once your positioning is clear, the price stops needing to be justified at all.

The platform said I'd be selling within minutes.
True for the checkout button. Not for anything else.
Wix and Shopify aren't lying, you really can have a store live in an afternoon. What they don't mention is that making it look professional and actually work properly, decent photos, a checkout that doesn't lose people, shipping set up right, reviews in place, takes real creative and technical skill most business owners never had a reason to build.

This is exactly the gap I close. The build is done by someone who already has both, so you're not the one googling how to fix a broken checkout at midnight.

Other stores like mine get shared everywhere. Mine just sits there.
You're watching their best day. You're comparing it to your whole week.
What you're seeing is the outcome, not the work behind it. Somewhere before that post, they made a decision about who they're for and what makes them different, and everything since has flowed from that. It stops looking like effort because the hardest part is already done.

Once that decision's actually made for your store too, it stops being something you envy and starts being something you have.

I spent months perfecting the store, or paid someone and still can't touch it.
Two different paths. Same result: stuck.
Perfectionism and outsourcing blindly are two sides of the same coin, both come from not having a clear picture of what actually needs to happen before you launch. One burns months. The other burns money. Neither one leaves you actually in control of the thing you built.

You're never handed a finished thing and left to figure it out. Every part of this is built with you, and stays with you every month after.

My product pages look like every other store's template.
Generic photos and a stock layout signal "not a real business," even when it very much is.
Nearly a quarter of all returns happen because the product didn't look like the photo. A template that looks like a hundred other stores doesn't just look unpolished, it quietly tells people you might not be worth the risk. That's trust lost before they've even read a word about the product.

Real photography, real trust signals, and a layout built around your products specifically, not a theme everyone else is also using.

Between markets, email orders and the website, I don't know my real stock count.
None of it has ever lived in one place.
A sale at a market, an order through email, and a sale on the website are all the same stock, drawn down from three different places that never talk to each other. It works, until it doesn't, and tax time turns into an archaeology dig through invoices, receipts, and memory.

Operations and fulfilment automation exists specifically for this, one place, kept accurate, no matter where the sale actually happened.

I added an email pop-up months ago. About three people signed up.
"Subscribe for updates" gives people nothing to say yes to.
Studies on this are blunt: over 95% of people won't subscribe to a vague, generically worded pop-up. It's not that people hate hearing from stores they like, it's that most pop-ups never actually explain what's in it for them, so there's no real reason to hand over an email address.

Built with an actual reason to join, and a plan for what happens once someone does, not a box quietly ticked and forgotten.

I've stopped checking my own store. I can't compete on price.
That's rarely actually true, and it's exactly why it's been left to rot.
Competing on price is a race nobody wins, it just drags margins down until everyone's worse off. But "I can't compete" often isn't the real diagnosis, it's a story that's easier to believe than looking hard at what's actually fixable. Most businesses that fail don't fail because of the competition, they fail because of what was quietly left unmanaged.

You were never meant to win on price. You're meant to win on being the obvious choice, which is a completely different game.

A customer kept the product and still got their money back.
It happens more than you'd think, and it's not something you can just "be more careful" about.
It's called friendly fraud, and it now makes up the majority of chargebacks. Banks are built to side with the cardholder, so the small seller loses the product, the sale, and gets hit with a fee on top. It's not carelessness, it's a system that was never designed with a one-person business in mind.

The paper trail, order tracking, delivery confirmation, a real returns policy, is what actually wins these disputes when they happen.

I paid someone to build my store two years ago. Nobody's checked on it since.
Most agencies build it, hand it over, and move on to the next client.
A store was never meant to be a one-time job, it's a living part of your business. Without someone actually paying attention to it after launch, it quietly starts falling behind, while every competitor who is paying attention pulls a little further ahead.

This is exactly why Active Monthly Management exists. Someone stays, on purpose, and keeps building on what's already there.

I understand all too well these very real struggles. I built The Factory Floor for stores like yours, doing everything right and still watching stock sit and cash disappear into shipping and fees. Start with Leverage. Get some clarity, then watch what happens when someone who actually knows what they're doing takes the wheel.

Start with Leverage — $47
A note on tools and hosting
Most of what I build runs on free or low-cost platforms, so you're not carrying subscriptions you don't need. Every now and then, a part of your system calls for something with a cost of its own. If that comes up, I'll tell you exactly what it is and what it costs, before it's ever added.

Still have questions?

Ask Hales

Available 24/7 · Knows the package inside out · No BS, no pressure