Pricing
One fixed price. A system built specifically around your business.
Every automation, every page, every decision is built around how your business actually operates. This is not a template. It is built for you.
Before we build anything, we get clear on exactly what your business needs.
Leverage is a focused 1:1 call where I get into the guts of your business with you. We identify exactly where you're losing time and money and map out the fastest path to fixing it. You leave with a clear, prioritised roadmap built around your exact business. This is the first step for everyone.
The packages
Simple, transparent pricing.
Two packages. One for service businesses, one for eCommerce. Both built around your specific business.
Most small business owners have never been asked why they're actually in business. Not really. I start there. Because when you're clear on your values, your strengths, and who you're for, every decision gets easier. You stop competing on price. You stop attracting the wrong clients. You start standing for something people remember.
- Brand strategy values, vision, positioning and your ideal client, clearly definedDrives every decision from here forward.
- Visual identity logo, colours, fonts, and a brand guide you'll actually useYou stop looking like every other small business in your industry.
- Brand Content System your story, your messaging, your voiceSo you always know what to say, how to say it, and why it works.
Built on Squarespace and designed from the brand up, your website answers questions before they're asked, takes bookings without you being involved, builds trust while you're on the tools, and ranks on Google from day one.
- Conversion-focused design every page built to turn visitors into bookingsGood looking and good at doing its job.
- AI chat assistant answers questions and qualifies leads 24/7No more repeated questions. No more missed enquiries.
- Online booking system clients book directlyYou wake up to appointments already in your calendar.
- SEO foundations Google Business, Search Console, on-page optimisationBuilt to rank from day one so the right people can find you.
Every part of your business that runs on your time and attention is a candidate. Admin, invoicing, job management, customer service, onboarding, lead follow-up. I identify the 1-2 automations that will move the needle most and build those first. Every month after that, we tackle the next bottleneck.
- Operations automation invoicing, job management, scheduling, adminThe invisible workload that eats your week, handled without you.
- Customer service automation enquiries, onboarding, follow-up, supportYour customers feel looked after without you doing the looking.
- Sales and marketing automation lead pipeline, nurture, follow-up, review generationNo lead falls through the cracks.
- Built around your bottlenecks 1-2 high-impact automations in the initial buildWe start where it hurts most. Then keep going every month.
Every month I look at what's converting and what isn't and decide what needs to change. If your homepage isn't turning visitors into bookings, we fix it. If an automation sequence has a drop-off, we address it. The data guides every decision.
- Live sales dashboard real-time revenue and business performance, always visibleLive numbers. Always know how your business is tracking.
- Conversion reporting monthly review of everything happening on your websiteSet objectives at the start of the month. Review at the end. Adjust what isn't working.
- Website updates content kept current and convertingYour site never goes stale quietly.
- Automation refinement sequences improved as your business evolvesWhat worked on launch gets better over time.
- SEO and chat monitoring rankings tracked, chat assistant trained on new questionsThe system learns from your customers so you don't have to.
In eCommerce, your brand is the reason someone adds to cart instead of scrolling past. It's what makes you worth paying more for than the generic version on Amazon. I build brands that create that pull, so your store stops competing on price.
- Brand strategy values, positioning, and the story behind your productsThe reason someone chooses you over every other option in your category.
- Visual identity logo, colours, fonts, brand guideConsistent across your store, your emails, and every customer touchpoint.
- Brand Content System your messaging, voice, and product storyEvery email, product description, and caption sounds unmistakably like you.
Built on Shopify and designed from the brand up. Trust signals in the right places. Mobile checkout that doesn't lose people. Product pages that answer questions before customers have to ask. SEO foundations that compound over time.
- Conversion-optimised Shopify store trust signals, clear pricing, seamless mobile checkoutFewer abandoned carts. More completed orders.
- Product inventory setup every product uploaded, optimised, and ready to sellYou launch. You don't spend weeks configuring.
- AI chat assistant product questions and order enquiries handled 24/7Your customers get answers. You don't get interrupted.
- SEO foundations Google Business, Search Console, on-page optimisationOrganic traffic that compounds.
From the moment a customer lands on your store to the moment they become a repeat buyer, every touchpoint that currently depends on you is a candidate. I identify the 1-2 automations that will have the biggest impact first, then build from there every month.
- Abandoned cart recovery 3-part sequence fires automaticallyRecover revenue that would have walked out the door.
- Email nurture campaigns turns subscribers into buyers over timeYour list works for you.
- Post-purchase flow review request and upsell, sent automaticallyEvery order becomes a chance to get a review and sell again.
- Win-back sequences lapsed customers reactivated automaticallyRevenue from people who already know you.
- Operations and fulfilment automation order management, customer service, adminThe back-end of your store runs without you being in it.
I look at what's converting and what's not, every single month. If a product page isn't performing, we fix the copy. If an email sequence has a drop-off, we fix the flow. Your store improves continuously.
- Live sales dashboard real-time revenue and performance, always visibleLive numbers. Always know how your business is tracking.
- Conversion reporting monthly review of sales, traffic, and drop-off pointsData guides every change.
- Store and automation refinement optimised based on what's workingYour store in month six is better than launch day.
- SEO and chat monitoring rankings tracked, chat assistant trained on new questionsOrganic traffic compounds. Customer service improves automatically.
What to expect
From your first conversation to a business running without you.
Every week has a purpose. You're involved where it matters. I handle the rest.
- A focused 1:1 call goals, challenges, bottlenecks
- Brand, website objectives and automation priorities identified
- Your roadmap is built. The build begins.
- One logo, designed from your vision
- You review, we refine if needed, and we move
- Colours, typography, brand assets your complete visual system
- Consistent across every customer touchpoint
- Your story, your messaging, your voice documented and ready to use
- Everything that makes you sound like you, consistently
- We walk through everything built brand, messaging, direction
- You see how it all connects. The website build starts from here.
- Design, content, images, legal pages everything included
- Built to convert visitors into customers and rank on Google from day one
- AI chat assistant baked in from the start
- 1-2 high-impact automations built around your biggest bottlenecks
- Invoicing, lead follow-up, client onboarding, job management whatever costs you the most
- Review generation set up and running
- Full product catalogue loaded, organised, and optimised in Shopify
- Every product ready to sell before automations are built
- Google Business Profile set up and optimised
- Google Search Console connected and verified
- Full end-to-end testing nothing goes live unconfirmed
- 1-2 high-impact automations abandoned cart, post-purchase, or whatever moves the needle most
- Email nurture and win-back sequences built and connected
- Website live. Automations running.
- Your business is already doing things it couldn't do last month
- Google Business and Search Console set up and verified
- Full end-to-end testing store and every automation sequence confirmed
- Store live. Automations firing. Products findable on Google.
- Walk through what's been built and what it's doing
- Set your first month's objectives together
- This is where Active Monthly Management begins.
- Monthly meeting review data, set objectives, decide what's next
- One new automation targeting your next bottleneck
- Live sales dashboard real-time revenue and performance, always visible
- Website updated. SEO monitored. Chat assistant trained on new questions.
Active Monthly Management
Most agencies set it up and disappear. That's not how this works.
Your business changes. What's working today might not work in three months. Active Monthly Management is what keeps your system performing as you grow, not just on the day it launched.
Every month we sit down together and look at the data. We set objectives, review what's hitting and what's not, and decide on the next automation that breaks the next bottleneck. One step at a time, your business does more and needs you less.
The other side
What your business looks like when the system is running.
This is what changes when brand, website and automations work as one.
Ready to start
Let's build your business properly.
You've seen the process. You know what's included. The only thing left is to start. Get Leverage for $47 and let's get to work.
Still have questions?
Ask HalesAvailable 24/7 · Knows both packages inside out · No BS, no pressure
